Target for a tattoo master in Warsaw

Tattoo artist specializing in custom tattoos and working with an international audience.

The client reached out for a recommendation from another tattoo artist with whom she had already had successful collaboration. The main task was to attract new potential clients to the guest spot in Warsaw and secure bookings for limited appointment dates.

In the initial stage, the audience in Lisbon was also tested; however, the best results came from the campaign for the guest spot in Warsaw, so the main budget was focused on this direction.

The advertising campaign was built around showcasing the artist's work, her style, and the opportunity to book a tattoo while in Warsaw.

Campaign goal:

To attract the target audience to the tattoo artist's guest spot in Warsaw and achieve the maximum number of bookings through Instagram.

Solutions:

• Conducted an analysis of the local audience in Warsaw and the interests of potential clients;
• Created advertising creatives focusing on the artist's work and the limited dates of the guest spot;
• Launched a campaign to attract visitors to the profile and new followers;
• Optimized the ads to increase the number of targeted interactions.

Results:

The advertising campaign helped attract a new local audience in Warsaw, increase profile activity, and generate a flow of potential clients ahead of the guest spot.

The price is indicated for monthly management.

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