Targeted advertising - Detailing center (Israel)
Social Media Advertising
Request for results:
The main client request was to receive a tabled influx of applications costing no more than 25 shekels per inquiry and to increase the quality of inquiries.
Goals/Hypotheses:
Immediately after starting work, we began working on service segmentation and interest testing to identify the most targeted audience at an optimally low cost per inquiry. We suggested to the client to introduce promotions for certain events, which allowed us to attract a larger portion of clients at a minimal price during specific periods.
We tested different creative formats and identified the most effective format for each service.
At the moment, we have been working on this project for a year and 6 months and within one month we attract up to 200 inquiries at a cost of up to 15 shekels.
Result for the entire period of work:
2,431 inquiries at a cost of 14.69 shekels.
The main client request was to receive a tabled influx of applications costing no more than 25 shekels per inquiry and to increase the quality of inquiries.
Goals/Hypotheses:
Immediately after starting work, we began working on service segmentation and interest testing to identify the most targeted audience at an optimally low cost per inquiry. We suggested to the client to introduce promotions for certain events, which allowed us to attract a larger portion of clients at a minimal price during specific periods.
We tested different creative formats and identified the most effective format for each service.
At the moment, we have been working on this project for a year and 6 months and within one month we attract up to 200 inquiries at a cost of up to 15 shekels.
Result for the entire period of work:
2,431 inquiries at a cost of 14.69 shekels.