Targeted advertising - Go to the attic (Bulgaria)
Social Media Advertising
Request for results:
Promotion of complex stairs to the attic in Bulgaria.
The main client request was to receive a stable influx of applications from Facebook/Instagram advertising at a cost of no more than $6 per lead.
At the same time, it was necessary to segment the applications into several types: B2B, investors, low and mid-range products, special offers.
Goals/Hypotheses:
A separate advertising campaign was created for each product type, advertising creatives were developed, and target audiences were identified where further emphasis would be placed in the promotion.
Best result:
125 applications at $4.5
Promotion of complex stairs to the attic in Bulgaria.
The main client request was to receive a stable influx of applications from Facebook/Instagram advertising at a cost of no more than $6 per lead.
At the same time, it was necessary to segment the applications into several types: B2B, investors, low and mid-range products, special offers.
Goals/Hypotheses:
A separate advertising campaign was created for each product type, advertising creatives were developed, and target audiences were identified where further emphasis would be placed in the promotion.
Best result:
125 applications at $4.5