Targeted advertising - Go to the attic (Bulgaria)

Request for results:

Promotion of complex stairs to the attic in Bulgaria.

The main client request was to receive a stable influx of applications from Facebook/Instagram advertising at a cost of no more than $6 per lead.

At the same time, it was necessary to segment the applications into several types: B2B, investors, low and mid-range products, special offers.

Goals/Hypotheses:

A separate advertising campaign was created for each product type, advertising creatives were developed, and target audiences were identified where further emphasis would be placed in the promotion.

Best result:

125 applications at $4.5