Targeted Advertising (eCommerce)

The price of the leather is $5.84
The Ladies 173
by 13482
spent about $1,000

anzeysport.com is an online store of brand clothing and equipment for active sports.
Region: All of Ukraine

The tasks:
Increased number of conversions
Relevant traffic to the site

The Facebook:
Placement of Instagram (Lenta, Storis)
According to the approved structure, 4 testing campaigns have been set up, with different goals and targeting.
Set up a dynamic advertising campaign (sales of goods from the catalogue)
Based on the results of the test, they left 2 advertising campaigns, from which they received more conversions.
In advertising campaigns they used the photo of the client, from which they made creatives at their own discretion (carusell, video, sid-show).
Introduced amoCRM for order counting and a thorough analysis of traffic channels profitability.