Targeted and Google Advertising [eCommerce Project]

Online store of children’s clothing
The indicators are not revealed by NDA

The tasks:
Recommendations for the optimization of the site
Increase sales of goods through websites and social networks
Increase of relevant traffic
Attracting the target audience to the site
Increased number of conversions
Weekly reporting and explanation of the work
Active interaction with the customer team

Advertising Google Ads
Settings for main events tracking through GTM and Google Analytics
Set goals and conversions, e-commerce
Starting a Google Shopping Campaign
They collected a semantic core and set the structure of search advertising campaigns on the SKAg system (one group - one key), which significantly increases the quality indicator and thus reduces the cost of a click.Created by 4-5 ads per group of ads to test effectiveness
Customized search marketing, media and dynamic
Set up Gmail campaign with targeting emails for existing customers

Search advertising campaigns were divided into the following directions:
Branded
in popular categories
to competitors

Targeted Advertising:
12 tests were conducted, which resulted in the effectiveness of placement, targeting, age and CA needs, and more than 30 images, texts and videos were tested.Based on the results and information about the target audience, we launched advertising campaigns with 2 different types of targeting that showed the best outcome.In advertising we used advertising creatives developed by our designer and customer.
#GoogleAdwords #Facebook #Targeted #Commerce