Task: attract new clients for construction and real estate sales services
What I did:
Conducted business analysis, identified target audience (men/women aged 19–40, interested in real estate)
Created creatives: photos of properties, texts with Unique Selling Propositions ("Turnkey house", "Apartment with renovation")
Launched 3 advertising campaigns:
Leads – applications via forms and Direct
Traffic – to the website with service descriptions
Retargeting – for those who interacted
Set up geotargeting and interests (real estate, construction, renovation)
Optimized campaigns based on results (CTR, CPL), updated creatives
Result:
Received over 50+ applications in the first month
Positive feedback from the client
What I did:
Conducted business analysis, identified target audience (men/women aged 19–40, interested in real estate)
Created creatives: photos of properties, texts with Unique Selling Propositions ("Turnkey house", "Apartment with renovation")
Launched 3 advertising campaigns:
Leads – applications via forms and Direct
Traffic – to the website with service descriptions
Retargeting – for those who interacted
Set up geotargeting and interests (real estate, construction, renovation)
Optimized campaigns based on results (CTR, CPL), updated creatives
Result:
Received over 50+ applications in the first month
Positive feedback from the client