Targeted advertising for a beauty salon in the USA (we have been working for 8 months already)
Social Media Advertising 350 USD
To me on recommendation came the owner of a beauty salon in New York, the request is very simple:
We currently have a target cost per lead of $4, which is not satisfactory, we want it to be up to $4.
In the first months, based on past experiences, we are launching campaigns to attract cold audience through relevant offers and driving traffic to direct - leads at $3.
In the third month, I am testing retargeting as we have 16k subscribers, failure - leads at $5-8.
We achieve a monthly ROAS of 130%.
Next is LAL, same thing - I come to the conclusion that the audience is slightly inflated or something like that.
Next, I test new triggers on a new segment and receive leads for a massage at $1.5 and for a service at $310 at $2.2.
Our average ROAS for 8 months is 330%.
That is, for every $1 spent, taking into account the cost of my service, we receive $3.3.
We currently have a target cost per lead of $4, which is not satisfactory, we want it to be up to $4.
In the first months, based on past experiences, we are launching campaigns to attract cold audience through relevant offers and driving traffic to direct - leads at $3.
In the third month, I am testing retargeting as we have 16k subscribers, failure - leads at $5-8.
We achieve a monthly ROAS of 130%.
Next is LAL, same thing - I come to the conclusion that the audience is slightly inflated or something like that.
Next, I test new triggers on a new segment and receive leads for a massage at $1.5 and for a service at $310 at $2.2.
Our average ROAS for 8 months is 330%.
That is, for every $1 spent, taking into account the cost of my service, we receive $3.3.