Targeted advertising for the VAPE shop in Kyiv (website and store)
Worked with a business that had no name in the market, but had 2 local stores in the capital region.
1. Set up a cloaca so that FB wouldn't ban us
2. Worked on creatives to avoid getting banned
Initially launched ads on the website, received clicks at a pleasant price, but there were no purchases - conducted analytics, made adjustments to the website, after that purchases on the website were at a high price.
In the second month, started testing ads on Direct and together with the client shot attractive videos, after which started receiving Direct applications for $0.4.
In this project, I significantly improved my skills in dealing with bans, constantly getting banned for something and developed an algorithm for such cases.
Worked for 3 months after which the client went to rebrand, I think we will continue in the future.
1. Set up a cloaca so that FB wouldn't ban us
2. Worked on creatives to avoid getting banned
Initially launched ads on the website, received clicks at a pleasant price, but there were no purchases - conducted analytics, made adjustments to the website, after that purchases on the website were at a high price.
In the second month, started testing ads on Direct and together with the client shot attractive videos, after which started receiving Direct applications for $0.4.
In this project, I significantly improved my skills in dealing with bans, constantly getting banned for something and developed an algorithm for such cases.
Worked for 3 months after which the client went to rebrand, I think we will continue in the future.