Targeted advertising for real estate
ABOUT THE PROJECT:
A developer building the first property in the suburbs of one of the cities in Ukraine.
The developer's ideology is the combination of ecological space and architecture, both for their own.
MAIN TASKS:
1. Reaching a large number of affluent people
2. Generating applications for apartment purchases
PITFALLS:
1. Quite an expensive service, expensive product. Initially, it was difficult to reach the target audience we needed, which is why we conducted numerous tests, "played" with communication/creatives/campaign settings
2. The main pain point - poor processing of applications by the sales department
3. The advertising account was repeatedly blocked at the beginning of the work
4. We resolved issues regarding leads entering DevBase CRM, which took some time. Also, in the last week of the month, we started transitioning to G-Plus CRM, where we had to do the integration ourselves
WHAT WAS DONE:
1. Built a targeting funnel for receiving applications
2. Developed a communication strategy based on the company's branding and its communication with the target audience, tested many different offers, made constant changes until we hit the "bullseye" and found a working connection
3. Conducted an in-depth analysis of the client's CRM and provided key recommendations for processing applications, emphasized the use of a script for handling incoming leads, as all applications became unprofitable due to poor communication from the sales department
LINK TO THE FULL CASE:
https://kleba.notion.site/1213a14a8730808f8c9fddfff39624da
A developer building the first property in the suburbs of one of the cities in Ukraine.
The developer's ideology is the combination of ecological space and architecture, both for their own.
MAIN TASKS:
1. Reaching a large number of affluent people
2. Generating applications for apartment purchases
PITFALLS:
1. Quite an expensive service, expensive product. Initially, it was difficult to reach the target audience we needed, which is why we conducted numerous tests, "played" with communication/creatives/campaign settings
2. The main pain point - poor processing of applications by the sales department
3. The advertising account was repeatedly blocked at the beginning of the work
4. We resolved issues regarding leads entering DevBase CRM, which took some time. Also, in the last week of the month, we started transitioning to G-Plus CRM, where we had to do the integration ourselves
WHAT WAS DONE:
1. Built a targeting funnel for receiving applications
2. Developed a communication strategy based on the company's branding and its communication with the target audience, tested many different offers, made constant changes until we hit the "bullseye" and found a working connection
3. Conducted an in-depth analysis of the client's CRM and provided key recommendations for processing applications, emphasized the use of a script for handling incoming leads, as all applications became unprofitable due to poor communication from the sales department
LINK TO THE FULL CASE:
https://kleba.notion.site/1213a14a8730808f8c9fddfff39624da
Kharkiv 
Available for hire
Offer work