Targeted advertising for a recruiter in the Czech Republic.

About the project:
A local warehouse in the Czech Republic "LOXXESS" needed to increase the number of employees.

Specialization: Packaging, assembly, and parcel packing for Europe.

Tasks:
Recruitment of people from Ukraine and Europe who are interested and able to work in these vacancies.
Proposed several promotion strategies and started test launches.
Analyzed the test data to determine the most effective promotion strategy, and developed advertising creatives based on the test results.
Created and launched an advertising mechanism on a lead form, which generated a constant flow of inquiries.
Developed advertising creatives that changed over time (the first creative intentionally featured a different flag; if you're interested in why, I will tell you privately).

What was done:
Discussed and analyzed all vacancies, identified advantages that would help create an offer.
Analyzed competitors.
Segmented the target audience.
Identified needs, fears, and pains of the target audience.
Reworked the Instagram profile to fit the employment niche. Over 28 days of advertising, we:

Spent $280
Received 163 inquiries
Average cost per inquiry $1.7
During the cooperation period, 51 people were employed.