Targeted advertising for the store with HUDI

Very interesting project, in this project I learned to find unconventional solutions in complex situations.

When your hoodies cost more than your competitors, but you have ANIME hoodies and your target audience is not financially capable (yes, such an audience exists).

First month: I developed interesting layouts for the target audience, using well-known anime characters, and the results were approximately 3-4$ per lead, which did not satisfy us.
Second month: we change creatives, target a different audience segment, and started getting sales at a pleasant price, the owner was satisfied.