Client: Manufacturer and seller of premium car covers
Goal: Increase brand awareness, attract targeted traffic to Instagram/on the website, generate leads, and grow sales.
Main achievements and services provided:
In-depth audience and competitor analysis: Identified key demographic indicators (25-55+, all Ukraine with an emphasis on major cities) and specific interests (car brands, auto accessories, tuning, travel).
Comprehensive targeting strategy: Implemented expanded demographic, behavioral targeting, and interest-based targeting. Developed highly effective Custom Audiences (website visitors, users who interacted with Instagram) and Lookalike Audiences (based on the client's CRM and most engaged users).
Creative development and A/B testing: Created high-quality visual content (photos, videos, carousels demonstrating "before/after" and material quality) with strong calls to action. Conducted continuous A/B testing to optimize effectiveness.
Performance optimization: Daily monitoring and weekly optimization of key performance indicators (KPIs: CTR, CPM, CPC, CPL, CPO). Scaled successful campaigns and adjusted targeting settings based on data.
Main results:
Traffic increase: +100% to Instagram profile.
Cost efficiency: Reduced CPC by 30%.
Conversion rate: +32% sales/leads from advertising campaigns.
ROAS/ROI: Achieved 200%.
Goal: Increase brand awareness, attract targeted traffic to Instagram/on the website, generate leads, and grow sales.
Main achievements and services provided:
In-depth audience and competitor analysis: Identified key demographic indicators (25-55+, all Ukraine with an emphasis on major cities) and specific interests (car brands, auto accessories, tuning, travel).
Comprehensive targeting strategy: Implemented expanded demographic, behavioral targeting, and interest-based targeting. Developed highly effective Custom Audiences (website visitors, users who interacted with Instagram) and Lookalike Audiences (based on the client's CRM and most engaged users).
Creative development and A/B testing: Created high-quality visual content (photos, videos, carousels demonstrating "before/after" and material quality) with strong calls to action. Conducted continuous A/B testing to optimize effectiveness.
Performance optimization: Daily monitoring and weekly optimization of key performance indicators (KPIs: CTR, CPM, CPC, CPL, CPO). Scaled successful campaigns and adjusted targeting settings based on data.
Main results:
Traffic increase: +100% to Instagram profile.
Cost efficiency: Reduced CPC by 30%.
Conversion rate: +32% sales/leads from advertising campaigns.
ROAS/ROI: Achieved 200%.