Yehor Masiuk

PPC Specialist

Company: ClickMaster – Digital Marketing | Google Ads | PPC | Facebook Ads | Meta Ads | Web Analytics
Period: January 2024 – Present
Location: Kyiv, Ukraine (Remote)
Employment type: Full-time

Key responsibilities:

• Creation and optimization of ad campaigns in Google Ads, Meta Ads (Facebook/Instagram), and Bing Ads

• Performance analysis using Google Analytics, Meta Pixel, and Tag Manager

• Management of remarketing, dynamic ads, and Performance Max campaigns

• A/B testing of creatives, ads, and audiences

• Building account structures using best practices (SKAG, Alpha/Beta, thematic campaigns)

• Reducing CPA and increasing ROAS through in-depth analytics

• Preparing client reports (Data Studio, Looker, Excel/Sheets)

• Collaborating with designers and copywriters to create advertising materials

Digital Marketing Specialist

Company: AWESCODE
Period: February 2020 – June 2024
Location: Kyiv, Ukraine (Remote)
Employment type: Full-time

Key responsibilities:

• Managing full-cycle digital marketing for SaaS and e-commerce projects

• Developing and launching ad campaigns on Facebook Ads, Google Ads, and LinkedIn Ads

• SEO: website audits, content optimization, and technical recommendations

• Email marketing: building automation funnels via Mailchimp and GetResponse

• Content marketing and SMM: writing content, publication strategy

• Budget and KPI management, monthly reporting

• Competitor research and target audience analysis