Yehor Masiuk
Private message
Offer work
Kremenchug,
Ukraine
available for hire
Rating
Language proficiency level
Українська: fluent
Русский: fluent
English: upper-intermediate
CV
PPC Specialist
Company: ClickMaster – Digital Marketing | Google Ads | PPC | Facebook Ads | Meta Ads | Web Analytics
Period: January 2024 – Present
Location: Kyiv, Ukraine (Remote)
Employment type: Full-time
Key responsibilities:
Creation and optimization of ad campaigns in Google Ads, Meta Ads (Facebook/Instagram), and Bing Ads
Performance analysis using Google Analytics, Meta Pixel, and Tag Manager
Management of remarketing, dynamic ads, and Performance Max campaigns
A/B testing of creatives, ads, and audiences
Building account structures using best practices (SKAG, Alpha/Beta, thematic campaigns)
Reducing CPA and increasing ROAS through in-depth analytics
Preparing client reports (Data Studio, Looker, Excel/Sheets)
Collaborating with designers and copywriters to create advertising materials
Digital Marketing Specialist
Company: AWESCODE
Period: February 2020 – June 2024
Location: Kyiv, Ukraine (Remote)
Employment type: Full-time
Key responsibilities:
Managing full-cycle digital marketing for SaaS and e-commerce projects
Developing and launching ad campaigns on Facebook Ads, Google Ads, and LinkedIn Ads
SEO: website audits, content optimization, and technical recommendations
Email marketing: building automation funnels via Mailchimp and GetResponse
Content marketing and SMM: writing content, publication strategy
Budget and KPI management, monthly reporting
Competitor research and target audience analysis
Skills and abilities
Promotion
Portfolio
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203 USD Targeted advertising on Instagram for @autochehly.ua (Car covers)
Social Media Advertising
Client: Manufacturer and seller of premium car covers
Goal: Increase brand awareness, attract targeted traffic to Instagram/on the website, generate leads, and grow sales.
Main achievements and services provided:
… In-depth audience and competitor analysis: Identified key demographic indicators (25-55+, all Ukraine with an emphasis on major cities) and specific interests (car brands, auto accessories, tuning, travel).
Comprehensive targeting strategy: Implemented expanded demographic, behavioral targeting, and interest-based targeting. Developed highly effective Custom Audiences (website visitors, users who interacted with Instagram) and Lookalike Audiences (based on the client's CRM and most engaged users).
Creative development and A/B testing: Created high-quality visual content (photos, videos, carousels demonstrating "before/after" and material quality) with strong calls to action. Conducted continuous A/B testing to optimize effectiveness.
Performance optimization: Daily monitoring and weekly optimization of key performance indicators (KPIs: CTR, CPM, CPC, CPL, CPO). Scaled successful campaigns and adjusted targeting settings based on data.
Main results:
Traffic increase: +100% to Instagram profile.
Cost efficiency: Reduced CPC by 30%.
Conversion rate: +32% sales/leads from advertising campaigns.
ROAS/ROI: Achieved 200%.
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203 USD Cleaning Service in NY
Contextual Advertising
Contextual advertising in Google Ads for ecocleaning-nyc.com
For the company ecocleaning-nyc.com, which provides professional cleaning services for apartments, offices, and upholstery cleaning in New York City, an effective Google Ads contextual advertising strategy was developed and implemented.
Main stages of work:
…
Demand research and keyword selection:
A deep analysis of popular queries in the niche was conducted (e.g., sofa cleaning NYC, apartment cleaning service, office cleaning near me) with an emphasis on commercial and geo-dependent phrases.
Account structuring according to best practices:
Separate campaigns were created for service categories: residential cleaning, commercial cleaning, furniture cleaning. Each service has its own thematic ad group with relevant keywords and creatives.
Search and Google Maps advertising:
Search campaigns + local campaigns on Google Maps were launched — this allowed reaching clients searching for services near their mobile device.
Ad extensions:
Extensions were configured — clarifications, links to subpages (dry cleaning, prices, reviews), address, phone, quick order. This increased CTR and made ads as noticeable as possible.
Remarketing and Performance Max:
Remarketing was set up for users who have already visited the site, as well as a Performance Max campaign with banners and videos to attract new clients.
Conversion tracking:
Extended conversions were installed via Google Tag Manager. This allowed precise tracking of inquiries, calls, and orders from the website.
Results:
Increase in inquiries by 47% in the first month;
Reduction of customer acquisition cost (CPA) by 35%;
Ad CTR — 8.4% (above industry average);
ROAS steadily growing, especially for campaigns with sofa and chair cleaning services.
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225 USD Cleaning Service in the USA
Social Media Advertising
Targeted advertising on Facebook and Instagram for Fresh Cleaning NYC
We implemented an effective targeted advertising strategy for Fresh Cleaning NYC — a company specializing in apartment, office cleaning, and deep upholstery cleaning in New York.
What was done:
…
Creation of segmented audiences: Several target audiences were identified — busy New Yorkers, family couples, business owners looking for regular cleaning or furniture dry cleaning.
Geotargeting: Ads were configured for residents of specific New York districts (Manhattan, Brooklyn, Queens), considering their household needs and behavioral interests.
Creatives emphasizing benefits: Visuals and texts were developed highlighting the company's advantages — deep cleaning, safe products, "turnkey" service, favorable prices for regular clients.
Testing formats: A/B testing of video ads, carousels, and static banners for different audience segments.
Campaign optimization: Continuous adjustment of bids, audiences, and creatives based on analytics, which helped reduce CPA by 32% within the first month.
Pixels and conversions: Installation of Meta Pixel for conversion tracking (website inquiries), creation of custom audiences, and launching retargeting for visitors who did not complete the inquiry.
Results:
Thanks to properly configured targeting, Fresh Cleaning NYC received a steady flow of leads, increased brand awareness in the local market, and a high conversion rate from advertising.
