Targeted advertising in Meta Ads for an online school in Poland

The client is an online foreign language school in Poland. The main goal is to attract clients through Meta Ads for a free trial lesson at a price no higher than $6.

What has been done:
- Separate advertising campaigns launched for adults and children
- Advertising campaign launched targeting Ukrainians in Poland
- A/B tests conducted with landing pages
- Advertising campaign launched for look-a-like audience

Result:
The cost of acquiring clients has decreased to €5.3, which aligns with the business goals.