Targeted advertising: pet products, pet store case
Case: Targeted advertising for pet products – scratching posts and beds
Client: Say Meow
Period of work: Start of advertising activities from 19.06.23, collaboration continues
Project overview:
This case demonstrates our successful launch of a comprehensive targeted advertising campaign for a pet product brand aimed at increasing sales of scratching posts and beds. Our goal was to attract direct inquiries through Messenger and other channels, as well as increase purchases on the website, which ultimately allowed us to significantly boost sales volume.
Tasks:
Attracting direct inquiries through Messenger and other channels.
Increasing the number of purchases on the website.
Increasing overall sales volume.
Strategic approach:
In-depth market analysis: We conducted a thorough analysis of previous advertising campaigns and the competitive environment to identify key opportunities and potential challenges.
Development of creative materials: We created new advertising creatives in various formats, including static images, animations, and videos, to enhance engagement and conversions.
Daily performance monitoring: We implemented a daily feedback cycle through detailed tracking of metrics, which allowed us to promptly optimize the campaign.
Campaign optimization: We launched the campaign with weekly reporting, ensuring continuous improvement and alignment with business goals.
Key metrics:
Direct inquiries: 427 inquiries with an average cost of $1.86 per inquiry, with a total budget of $798.02.
Purchases through Messenger: 430 purchases with an average cost of $0.96, with a budget of $412.47.
Purchases on the website: 428 purchases with an average cost of $5.51, with a budget of $2,361.75.
Results:
Our targeted advertising campaign not only attracted a significant number of direct inquiries and purchases but also optimized the cost of acquisition across various channels, demonstrating the effectiveness of our approach in the pet product niche.
Client: Say Meow
Period of work: Start of advertising activities from 19.06.23, collaboration continues
Project overview:
This case demonstrates our successful launch of a comprehensive targeted advertising campaign for a pet product brand aimed at increasing sales of scratching posts and beds. Our goal was to attract direct inquiries through Messenger and other channels, as well as increase purchases on the website, which ultimately allowed us to significantly boost sales volume.
Tasks:
Attracting direct inquiries through Messenger and other channels.
Increasing the number of purchases on the website.
Increasing overall sales volume.
Strategic approach:
In-depth market analysis: We conducted a thorough analysis of previous advertising campaigns and the competitive environment to identify key opportunities and potential challenges.
Development of creative materials: We created new advertising creatives in various formats, including static images, animations, and videos, to enhance engagement and conversions.
Daily performance monitoring: We implemented a daily feedback cycle through detailed tracking of metrics, which allowed us to promptly optimize the campaign.
Campaign optimization: We launched the campaign with weekly reporting, ensuring continuous improvement and alignment with business goals.
Key metrics:
Direct inquiries: 427 inquiries with an average cost of $1.86 per inquiry, with a total budget of $798.02.
Purchases through Messenger: 430 purchases with an average cost of $0.96, with a budget of $412.47.
Purchases on the website: 428 purchases with an average cost of $5.51, with a budget of $2,361.75.
Results:
Our targeted advertising campaign not only attracted a significant number of direct inquiries and purchases but also optimized the cost of acquisition across various channels, demonstrating the effectiveness of our approach in the pet product niche.
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