Targeted advertising in the niche of craft sausages and meat

- Project: Domazhyrskyi sausages — sale of craft sausages and meat (retail).
- Task: The company reached out with the aim of increasing sales of its products by attracting new customers and encouraging repeat purchases.
- Target audience: Lovers of craft products, gourmets, people who value natural and local products.
- Market: Competition is growing, but there is great potential due to the demand for natural products. After a detailed analysis, a promotion strategy was developed, and the project was implemented.
Results:
- The first three months showed significant sales growth:
- Increase in the number of messages from the target audience.
- Increase in the number of repeat purchases.
- Expansion of the customer base through retargeting.
- Customer satisfaction: positive feedback about the quality of the products and the ease of ordering through messages on Instagram and Facebook.