Targeted advertising in the niche of gas mini power plants
Project: — sale and installation of gas mini power plants.
Main task: Increase the number of inquiries (leads) for the sale and installation — of gas mini power plants.
Important: the project was launched from scratch: without an established audience, with a new Instagram and Facebook. At the same time, they achieved a very good result.
Target audience: factories, manufacturers, owners of large houses, warehouse premises.
-Market: Competition is increasing, but there is great potential due to the advantages of the product.
2. Analysis and Strategy Preparation
A detailed market analysis was conducted, which included research on competitors and preferences of the target audience.
- It was determined that effective communication channels would be social networks, where visual content predominates (which tells about the advantages of this service and the process) and the possibility of direct calls and leaving requests for consultations and orders.
- Main customer acquisition strategies:
- Targeted advertising to attract a new audience.
- Retargeting for those who have already shown interest.
- Optimization of campaigns through A/B testing of audiences to identify the most effective groups.
3. Launch and Implementation
- Quality content was created that demonstrated the advantages and installation process of gas mini power plants. Special emphasis was placed on:
- Quality service, equipment, conditions, benefits.
- Advantages: Sale of electricity to the enterprise, sale, installation, and maintenance of equipment.
- Advertising campaigns were launched for lead form submissions. Quality and targeted leads came in, who were interested in the services provided by the company**, so we continued to work with the lead form and the questions in it to attract even more targeted and inexpensive leads. The result from such actions was positive; users left requests to contact the company for detailed information or to order a service.
- Several audience segments were used to find the best approaches to different customer groups (factories, manufacturers, owners of large houses, warehouse premises, retargeting).
Main task: Increase the number of inquiries (leads) for the sale and installation — of gas mini power plants.
Important: the project was launched from scratch: without an established audience, with a new Instagram and Facebook. At the same time, they achieved a very good result.
Target audience: factories, manufacturers, owners of large houses, warehouse premises.
-Market: Competition is increasing, but there is great potential due to the advantages of the product.
2. Analysis and Strategy Preparation
A detailed market analysis was conducted, which included research on competitors and preferences of the target audience.
- It was determined that effective communication channels would be social networks, where visual content predominates (which tells about the advantages of this service and the process) and the possibility of direct calls and leaving requests for consultations and orders.
- Main customer acquisition strategies:
- Targeted advertising to attract a new audience.
- Retargeting for those who have already shown interest.
- Optimization of campaigns through A/B testing of audiences to identify the most effective groups.
3. Launch and Implementation
- Quality content was created that demonstrated the advantages and installation process of gas mini power plants. Special emphasis was placed on:
- Quality service, equipment, conditions, benefits.
- Advantages: Sale of electricity to the enterprise, sale, installation, and maintenance of equipment.
- Advertising campaigns were launched for lead form submissions. Quality and targeted leads came in, who were interested in the services provided by the company**, so we continued to work with the lead form and the questions in it to attract even more targeted and inexpensive leads. The result from such actions was positive; users left requests to contact the company for detailed information or to order a service.
- Several audience segments were used to find the best approaches to different customer groups (factories, manufacturers, owners of large houses, warehouse premises, retargeting).
Lvov 
Available for hire