Targeted advertising

It was launched for a week generation of ice to the dentist for the installation of breket systems
The goal was to pull the customer to consult and already there dentists show all the advantages of breket systems
How do you see that in 3 days we have already gathered 10 Ladies of which 80% have passed to customers
After which the customer realized that he was not yet ready to receive additional customers they stopped our cooperation for a month due to the selection of new dentists team