Targeting and content for a beauty studio in Lithuania

Project Overview:

Main Goal: Increase the number of bookings for services (laser hair removal, sugaring, RF lifting, electrolysis) from current clients and attract new clients.

Advertising Budget per Month: €250-€300

Project Tasks:
- Increase the number of clients for services
- Fill the account with content for the Russian/Ukrainian audience in Lithuania
- Create a unique style for the account
- Stand out among competitors and increase the conversion rate of the advertising page

Main Lead Generation Channels:
— Instagram
— Facebook

Overall Results from 16.02.2024 to 20.05.2024:

Expenses: $1,592.76
Leads: 279
Bookings: 71
Cost per Client: $22.4
Clicks: 1,347
Average CPL (Cost per Lead): $5.71
Average CPM (Cost per 1,000 Impressions): $5.1
Average CPC (Cost per Click): $1.18

What was done on Instagram:
- Content creation and management of the page (to increase conversion from advertising and enhance loyalty among current clients)
- A concept for the page was created

Project Results:
- A concept and unique style for the account were created
- Regular management of the account
- 71 sales made in 3 months of work