Duration of work: 3 months
What has been done:
Conducted an audit of the target audience and competitors in the clothing niche.
Developed an advertising strategy focused on generating leads through messages on Facebook and Instagram.
Created creatives for different categories of clothing: outerwear, dresses.
Launched ads, tested several audiences based on interests and behavior.
Optimized campaigns based on the results of the first days of work.
During the three months, the campaign showed stable engagement and high conversion into messages. Effective audiences for scaling and reducing the cost per lead were identified for future campaigns.
What has been done:
Conducted an audit of the target audience and competitors in the clothing niche.
Developed an advertising strategy focused on generating leads through messages on Facebook and Instagram.
Created creatives for different categories of clothing: outerwear, dresses.
Launched ads, tested several audiences based on interests and behavior.
Optimized campaigns based on the results of the first days of work.
During the three months, the campaign showed stable engagement and high conversion into messages. Effective audiences for scaling and reducing the cost per lead were identified for future campaigns.