Tasty Heritage

The Smachna Spadshchina (Tasty Heritage) project is dedicated to developing a corporate identity and packaging for homemade clarified butter (ghee). The main goal is to emphasise family traditions, naturalness, and high product quality. A warm palette with golden and cream shades reminiscent of the colour of clarified butter was chosen for the identity. The logo is made in Cyrillic font with an outline, which gives it a distinctive and memorable look. The packaging is decorated with elements of Ukrainian ornamentation, emphasising the brand's connection with national heritage. As part of the project, label options for different volumes and layouts for advertising materials were created.