Tattoo Salon Berlin
About the project:
A tattoo studio in Berlin contacted me, which was just opening at that time. They valued my experience working in Europe. The advertising needed to be launched quickly because the tattoo artist was already there, filming the studio, and was unemployed.
The first difficulty we faced was the blocking of the account. The studio owners are in Moscow themselves, and all the accounts they previously worked with were blocked.
What has been done:
A new trust business manager was purchased.
2. The owners obtained a Kazakhstani card.
3. A new business page was created and filled.
Goal: to fill the artist's schedule who was there and to scale the advertising, as several artists were planned to arrive.
Target audience: before starting work, we analyzed the target audience, studied the accounts of studios and artists in Germany, reviewed their advertising, and drew important conclusions for ourselves.
We divided the advertising campaign: separately for men, separately for women. We focused mainly on men. It was important for us in the initial stages to advertise large tattoos. To immediately book one person for several sessions and generate high profit from them.
What we tested:
- Quiz site
- Direct messages on the arm
- Direct messages on mini tattoos
- We sold a separate advertising campaign with a discount coupon for prepayment
- Another strategy we tested was Facebook message ads
Results in the advertising dashboard:
During the period from May to July, a total of - $2219.43 was spent.
Average CTR - 2.89% (in some groups up to 7% on large volumes).
It is difficult to specify the exact number of applications because counting them in direct messages is challenging.
Over 1000 applications.
Average cost per application via quiz - $1.67
A tattoo studio in Berlin contacted me, which was just opening at that time. They valued my experience working in Europe. The advertising needed to be launched quickly because the tattoo artist was already there, filming the studio, and was unemployed.
The first difficulty we faced was the blocking of the account. The studio owners are in Moscow themselves, and all the accounts they previously worked with were blocked.
What has been done:
A new trust business manager was purchased.
2. The owners obtained a Kazakhstani card.
3. A new business page was created and filled.
Goal: to fill the artist's schedule who was there and to scale the advertising, as several artists were planned to arrive.
Target audience: before starting work, we analyzed the target audience, studied the accounts of studios and artists in Germany, reviewed their advertising, and drew important conclusions for ourselves.
We divided the advertising campaign: separately for men, separately for women. We focused mainly on men. It was important for us in the initial stages to advertise large tattoos. To immediately book one person for several sessions and generate high profit from them.
What we tested:
- Quiz site
- Direct messages on the arm
- Direct messages on mini tattoos
- We sold a separate advertising campaign with a discount coupon for prepayment
- Another strategy we tested was Facebook message ads
Results in the advertising dashboard:
During the period from May to July, a total of - $2219.43 was spent.
Average CTR - 2.89% (in some groups up to 7% on large volumes).
It is difficult to specify the exact number of applications because counting them in direct messages is challenging.
Over 1000 applications.
Average cost per application via quiz - $1.67
Lvov 
Available for hire
Offer work