Technical optimization and SEO support for the enduro school website
Took on the project at a stage when the website had serious issues with search visibility and speed.
What was specifically done:
Fixing indexing errors: Completely organized Google Search Console. Removed duplicates, fixed 404 errors, and helped Google properly "see" all pages.
Content optimization: Redesigned media files to prevent them from slowing down the site and configured meta tags for better ranking.
Technical oversight: Set up regular backups, checked security, and the speed of feedback forms.
Management: Updated the information on the website according to the requests of real businesses.
Also performed optimization of the Google Maps profile: set up current data, added keywords to the description, and linked the profile to the website, which helped the school rise in local search results.
Result: The website is consistently indexed by search engines, critical errors that hindered promotion have disappeared.
Stack: WordPress, Google Search Console, technical SEO.
What was specifically done:
Fixing indexing errors: Completely organized Google Search Console. Removed duplicates, fixed 404 errors, and helped Google properly "see" all pages.
Content optimization: Redesigned media files to prevent them from slowing down the site and configured meta tags for better ranking.
Technical oversight: Set up regular backups, checked security, and the speed of feedback forms.
Management: Updated the information on the website according to the requests of real businesses.
Also performed optimization of the Google Maps profile: set up current data, added keywords to the description, and linked the profile to the website, which helped the school rise in local search results.
Result: The website is consistently indexed by search engines, critical errors that hindered promotion have disappeared.
Stack: WordPress, Google Search Console, technical SEO.