Telegram Ads for B2B construction SMK23 — 599K impressions
Social Media Marketing (SMM)
Launched Telegram Ads from scratch for the B2B construction company SMK23 (general contractor, design, installation of metal structures). Complex audience: owners, managers, engineers in the construction sector.
Strategy: testing channels on ER + topics, formats of creatives (text, video, static), messages (expertise, cases, reliability). Built a funnel "acquaintance → trust → application" through retargeting of channel subscribers.
Results:
• 599K impressions
• CPM 40% below market
• Qualified leads from the top audience of the construction sector
• Stable frequency of impressions without saturation
Niche: B2B · construction · metal structures
GEO: Ukraine
#TelegramAds #B2BMarketing #PerformanceMarketing #CPM #AudienceTesting #SMM #SocialMedia #Advertising
Strategy: testing channels on ER + topics, formats of creatives (text, video, static), messages (expertise, cases, reliability). Built a funnel "acquaintance → trust → application" through retargeting of channel subscribers.
Results:
• 599K impressions
• CPM 40% below market
• Qualified leads from the top audience of the construction sector
• Stable frequency of impressions without saturation
Niche: B2B · construction · metal structures
GEO: Ukraine
#TelegramAds #B2BMarketing #PerformanceMarketing #CPM #AudienceTesting #SMM #SocialMedia #Advertising