TERRA - Specialty Coffee & Roastery

Branding and Visual Identity for TERRA Specialty Coffee & Roastery. The goal of this project was to create a "grounding" and calming visual experience for an urban coffee brand. Key elements of the project: • Concept: Scandinavian minimalism combined with organic textures. • Visual Language: A natural color palette featuring linen, deep terracotta, and dark chocolate shades. • Logo Design: A clean, modern wordmark with a subtle organic curve in the letter "R," symbolizing a sprouting seed. • Deliverables: Custom packaging design (coffee bags and boxes), cup branding, and a customer loyalty card system. Created entirely in Procreate and finalized for professional print. #branding #visualidentity #packagingdesign #logo #coffee #minimalism #graphicdesign #Procreate #adobeillustrator