Losing 40% of purchases in analytics? Your ROAS suffers from inc

Most eCommerce stores on WordPress connect analytics via GTM and plugins. But this often leads to 40% of purchases being lost — and campaigns run blind.

What’s going wrong:
- GA4 doesn’t track all orders
- Google Ads can’t see real purchases
- Algorithms don’t optimize correctly
- ROAS drops despite actual sales

What I did in this case:
- Implemented server-side GA4 tracking via Measurement Protocol
- Passed client_id and session_id without loss
- Linked the purchase event to the real session
- Restored the full funnel visibility and conversions

The result:
- Clean data
- Working funnels
- Campaigns optimizing toward real conversions

If you're tired of paying for traffic that doesn't convert — this case is for you.

I can adapt the setup to your store, tracking tools, and platform specifics.

#GA4 #WooCommerce #WordPress #ServerSideTracking #ConversionTracking #EcommerceAnalytics #GoogleAds #MarketingAutomation #GA4MeasurementProtocol