Anastasiia Kyslenko

✦ Who I am

Hi, I'm Anastasiia — a marketing systems architect.

Most freelancers configure ad accounts. I build the system: market → product → funnel → channels → data → automation. Not "launch Google Ads," but assemble an engineering system that delivers profit, not metrics.

6+ years in digital ◆ 120+ clients ◆ 5 markets: UA · DACH · PL · UK · USGoogle Partner ◆ I work at the API level, not just the UI

In parallel, I'm building my own AI product for freelancers — so I understand both marketing and product development from the inside.

▸ Google Ads — at a depth not available in the regular UI

Search · Shopping · PMax · Demand Gen · Display · YouTube. I work through the Google Ads API + GAQL when the interface doesn't show the real state of the account.

What that means in practice:

• I read change_event and change_status history of the account — I know why metrics dropped, not just that they did
• I clean up phantom conversion goals from legacy Smart Campaign migrations that corrupt Smart Bidding (the UI doesn't even show them as editable)
• I send profit margin instead of revenue into Offline Conversion Tracking — Google starts hunting for profitable customers, not high-AOV ones
• I monitor critical metrics across client accounts every 15 minutes via API, not once a day

▸ Other paid channels

• Meta, TikTok, LinkedIn — conversion campaigns, funnels, hypothesis testing
• B2B marketing and lead generation — project experience reducing CPL by up to −44%

▸ SEO, GEO, analytics

• SEO — project experience with +340% organic traffic
• GEO — visibility in ChatGPT, Gemini, Perplexity
• GA4, GTM, Looker Studio, server-side CAPI, call tracking, CRM attribution

▸ Development

• Websites and landing pages — WordPress, Shopify, Webflow, Tilda, custom HTML/CSS/JS
• Custom development — ACF, CPT, WooCommerce, integrations with CRM, payment gateways, APIs
• Multilingual sites (hreflang, WPML/Polylang)
• Technical support — monitoring, updates, backups, speed optimization

▸ Email, CRM, automation

• HubSpot, Pipedrive, Bitrix24, Respond.io — project experience with ×2.4 LTV
• Chatbots and AI assistants (Telegram, site, CRM integration)
• Make/Zapier — reducing manual work by up to −70%

▸ Design and CRO

• UI/UX design and site redesigns
• Conversion optimization — project experience +35% CR

✦ My approach: diagnostics → architecture → launch → scaling

Most freelancers start with the ad account. I start with diagnostics at four levels where they were not previously run:

1. Real account state via API — change history, conversion architecture, bid strategy guts. Not what the UI shows.
2. Schema markup vs. actual site policies — JSON-LD often declares things that don't match the site. AI and Google read it as ground truth.
3. Infrastructure — Cloudflare, caching, PSI score. Can silently kill conversions.
4. Funnel — channels, roles of Google Ads / Meta / email, touchpoints, hypotheses.

Then — architecture: campaign structure built around the real customer journey, not Google's template.Launch and optimization — campaigns, analytics, regular review of numbers.Scaling — stable result → growth. Market shifts → we update the strategy.

Separately — brand safety: I exclude toxic topics, dubious placements, and content the brand shouldn't appear next to.

✦ How I work with an ad account

The first 48 hours — full diagnostics at the API level, not just the dashboard:

• I pull change_event and change_status history for the past 90 days via GAQL — I see what was changed, when, and by whom
• I check conversion goals state — often there are remnants from previous migrations corrupting Smart Bidding in the background (the UI doesn't expose this control)
• I read bid strategy via API — payment_mode, learning status, simulator data, asset performance
• I cross-check schema markup (JSON-LD) against actual policy pages — the knowledge graph often declares things that don't match the site
• I check infrastructure (Cloudflare, cache, PSI score) — it can silently destroy conversions and stay invisible in the UI

Only after that do I move to strategy. Without this step, optimization = guessing on dirty data.

Then — campaign structure built around the real customer journey, sending profit margin instead of revenue into Offline Conversion Tracking, monitoring critical metrics via API every 15 minutes instead of once a day.

✦ Niches

E-commerce · B2B · SaaS · auto parts · cosmetics · furniture · medical equipment · logistics · education · agricultural machinery · electronics

✦ How I work with clients

• Officially, with contract and invoicing documents
• Prepayment, transparent terms
• One person = direct contact, no broken telephone

I don't take on: grey or black niches ◆ "double sales in a week" ◆ projects where the client isn't ready to look at the numbers.

↗ In short

You need not "a person to click buttons," but a partner who:

• understands the market, the audience, and your funnel
• counts ROAS · CPA · LTV · marginal profit and sees the full picture
• reads the account at the API level, not just the UI
• builds a sales system, not one-off campaigns

Free diagnostics within 24 hours — message me, let's talk.