The Book Online Store

General information :
The project is one of the largest book stores of the rune.
Start Traffic – 50,000 Sessions
Start of work - February 2018
Duration of work: 4 months

The objectives:
Stop the decline of organic traffic.
Increased organic traffic.

The completed work:
1 . Comprehensive SEO Audit.
2nd Extended catalogue structure. The commercial pages of the site are divided into clusters:
Catalogs of artistic literature;
catalogues of educational literature;
catalogs of non-book goods;
the goods card;
Selection of books;
other catalogues.
Three Internal optimization of listing pages:
SEO text templates;
Templates of meta-categories.
4 . Technical optimization is made:
the rules of the formation of the URL;
the micromark;
other tasks.

Results of work:
According to Google analytics, organic traffic on listing pages increased by 250 percent compared to the same period last year.