The Context of Security Services

Configuration and conducting contextual advertising for the private security agency (geo Kiev i region) with the aim of increasing traffic to the site and increasing the target leads. Screenshot data for 8 months. As conversions, calls, requests, calls were taken into account.
What is done:
- setting and optimizing search campaigns by different types of services, primary collection of semantics, create a list of minus words
- Create banners, set up campaigns in KMS, Gmail
Remastered Remarketing
- setting similar audiences, audiences by keywords, by competitors sites