The Ecommerce. Nisha is a female dress. Optimization of CPO

What was:
1,100 transactions per 500r. Every one for RSI. These investments were ineffective.
2.I am in bad mood,with bad announcements and shows on bad places.
How it happened:
In February we reached our goals.
We received the required amount of sale at the price of 250p. Everything is even better than planned.
What they did:
1.With the help of the tools, web analysts identified all keywords with expensive transactions and cut a budget on them, re-distributed it into more "successful" keys.
I analyzed RK on RSI.
Thus, with the help of the analysts, they identified the most conversion regions and copied the RCs by these regions, so that in each individual to control the price of the click, which also to reduce the costs.
Adjust rates by gender and age of the target audience on mobile devices.
Notifications and images in the RK for the RSI have been completely re-written and changed. The behavioral and thematic models of targeting were used in the RSJ.
They expanded semantics to the RSI, set up a retargeting campaign.