The “Tokarny Works” project. Reduce the price of the click.

Nisha: tocarno-freserní práce (metal processing)
Duration of execution: 3 days
Purpose: to lower the cost of the click in Direct on search, create a campaign for the RSI
The work done:
The project has already been taken with working campaigns in Direct. The customer set the task to lower the price of the click, as well as to create the RSI for the campaigns. The deadlines are short, without further knowledge. Rapid launch.
1 . First of all, we analyzed the existing campaign. It was decided to completely renew the whole semantic.
The 2nd Written new, more selling ads, titles as relevant to requests. In the advertisements, all possible expansions were used.
3 . I made a UTM.
and 4. It was RSI. For the basis they took the semantic for search and supplemented it.

On the second day of work in the campaigns, there was already a positive result in the form of a drop in the click prices in 2 times and below, the advertising became cheaper, the CTR became higher, the conversions became more, the customer was satisfied.