THE ICONIC
THE ICONIC — one of the largest Australian online retailers of fashion and lifestyle products, founded in 2011 in Sydney. The platform offers clothing, footwear, sports goods, accessories, and cosmetics from over 1500 international and local brands. The website is focused on fast delivery and a convenient user experience. In the technological aspect, modern web standards are used, including HTML5, analytical systems, CDN infrastructure, and a scalable e-commerce platform.