The Marketplace Project

Screenshot Traffic from 02.2017 to 01.2020 https://prnt.sc/vvjmi4

Time of work with the project: 02.2017-01.2020

Organic traffic per month was:
Googles from search engines 995
Transitions from search engines → Yandex 525

Organic traffic per month is:
Googles from search engines 47 724
Transitions from search engines → Yandex 29 872

The site was under the sanctions of search engines in connection with an outdated promotion strategy (double content, non-unique metadata).Traffic dropped rapidly, the owners thought to sell this startup and I was proposed a four-month action plan to bring the site in line with the requirements of the PS and remove it from the filters.What specifically we did:
1 .They collected semantic core, wider than competitors, detailed all categories (brands, sizes, cost, seasonality, etc.)and the
2ndFormed templates for self-generated content on landing and auto-generated metadata templates;
ThreeWritten for the most priority pages good, high quality texts from top copywriters in the niche;
4 .We worked on the link, we made the structure on the principle of the Power Tower, we could unlock the seasonal categories of goods without a large number of bited links;
and 5.They performed quality authorship, contacted profile publications, bloggers and other media to obtain relevant links, reviews, etc.6 .They strengthened any page closely to the top by transferring extra weight, including from external sources.