The Massage Studio (Ireland)

The client was released from the massage salon and wanted to work on herself.The Instagram profile was new, little subscription and the lack of customer base.Therefore, the request was the following: to raise the audience and increase the records for the massage session.They were focused on the local, so the profile speaks in English.Our actions were as follows: we made 2 types of discounts to encourage people to sign up to us.20% on the first session on the classic back massage and a 40% discount on the spa-complex massage.For convenience, the customer has installed an online recording app, but the majority still registered through the direct.They launched one group on a broad traffic target to get signatures.All the other models were launched for the purpose of the Message.The customer works in the center of Dublin, which is very comfortable.Geo used its address +10 km radius.In the first week we realized that the best is the spa complex, so the other action was disabled.Instead, they launched a new announcement with a proposal to acquire a gift certificate for the spa complex for Mother's Day.Also, the client has a work profile on the FB, but almost not packed.The budget to make advertising the same on the Instagram and FB we didn’t, but still one model decided to leave on the FB for recognition.But something went wrong)) The audience on FB we didn't like, one man wrote and was interested in not massage!Happy End, Body to Body.
So we decided to leave only a female audience on the FB.Now according to the results:
The expenditure for 3 weeks was 510 euros.120 new members.

We received 21 records for the amount of €1650: ROI 224% (i.e. for each €1 we earned €2.24)

510 is divided by 21 = 24 euros (this is the price per customer)

There is a big plus in LTV (customer’s lifetime value) – having spent one time on the client, he can continue to register for massage sessions and bring additional profits.Some customers have already registered for the next session!+11 records for March that we didn’t count here!We continue to work further!