The sports store SET

Development of idents for the sports store
Process of performance of the task:
Developing the concept
Generation of the company name
Declaration of the logo
The development of firm constants, on the basis of which the main elements of print polygraphy, advertising and office products are developed.
In the foundation of the concept - the use of simple rigorous geometric forms, a straightforward comprehensible font. And also the most contrasted firm colors are selected: dark gray and warm yellow, the combination of which is most suited to the sports theme.