Niche: debt resolution — working with banks and collectors, documentation, payment term settlement. GEO: Ukraine. Audience: 24+. Average check: ₴3,500.
Service: TikTok Ads — lead generation + conversions to the website (consultation with a manager).
Task: attract clients from TikTok and reduce the cost per lead (it was $1.5 on Facebook). We segmented the audience, tested cold/warm/retargeting. The best-performing creatives were a client testimonial and a graphic motion video with the offer "stop collector calls." The niche is challenging for TikTok, so part of the work involves stable moderation approval, but the cost per result turned out to be significantly lower than Facebook.
Results:
— 7,087 leads · cost per lead $0.76 (compared to $1.5 on Facebook)
— Conversion 22% → 1,559 clients
— Total sales: ₴5,456,500 (₴5.46 million), check ₴3,500
— Budget spent: $5,419.96 ($1,000/month)
Vibe&S — performance traffic agency.
Service: TikTok Ads — lead generation + conversions to the website (consultation with a manager).
Task: attract clients from TikTok and reduce the cost per lead (it was $1.5 on Facebook). We segmented the audience, tested cold/warm/retargeting. The best-performing creatives were a client testimonial and a graphic motion video with the offer "stop collector calls." The niche is challenging for TikTok, so part of the work involves stable moderation approval, but the cost per result turned out to be significantly lower than Facebook.
Results:
— 7,087 leads · cost per lead $0.76 (compared to $1.5 on Facebook)
— Conversion 22% → 1,559 clients
— Total sales: ₴5,456,500 (₴5.46 million), check ₴3,500
— Budget spent: $5,419.96 ($1,000/month)
Vibe&S — performance traffic agency.