Tools, equipment

Client's requests:
- launch and optimization

What has been done:
1. During the work period, 2 advertising campaigns were launched (1-shopping and 1-Pmax), and the launch of several more is planned;
2. Some feed errors were corrected and recommendations were provided to improve the feed and fix errors on the website;
3. Optimization of advertising campaigns by cleaning up search queries and disabling unprofitable queries;
4. Optimization by excluding display in non-target regions;
5. Optimization by adding new product groups.

Results:
During the year of work, 133,473.14 UAH was invested.
For this amount, 875 conversions were obtained with an average value of 152.51 per conversion.
This brought revenue of 5,154,312 UAH. ROAS 3861.69%