BAG: online store for men's footwear
Contextual Advertising
TORBA (Torbа Footwear) is an online store for men's footwear produced in Ukraine. Official representatives of the Ukrainian Lviv factory "Dago Style."
The client approached us with the goal of increasing sales through the launch of effective Google advertising that would help achieve a cost per lead of $3.
Task
The main objective was to develop and launch advertising campaigns in Google Ads, aiming to achieve a cost per lead of $3. The main KPIs included increasing return on ad spend and reducing cost per conversion.
Results
Impressions: Over 16 million impressions during the campaign period.
Clicks: More than 119 thousand clicks.
Conversions: 779 conversions were obtained with an overall conversion rate of 0.08%.
Total expenses: 141,395.10 UAH.
Cost per conversion: Achieved an average cost per conversion of 181.51 UAH.
The TORBA Footwear project became a great example of how an effective strategy and the right approach to optimization can significantly impact the results of advertising campaigns.
The client approached us with the goal of increasing sales through the launch of effective Google advertising that would help achieve a cost per lead of $3.
Task
The main objective was to develop and launch advertising campaigns in Google Ads, aiming to achieve a cost per lead of $3. The main KPIs included increasing return on ad spend and reducing cost per conversion.
Results
Impressions: Over 16 million impressions during the campaign period.
Clicks: More than 119 thousand clicks.
Conversions: 779 conversions were obtained with an overall conversion rate of 0.08%.
Total expenses: 141,395.10 UAH.
Cost per conversion: Achieved an average cost per conversion of 181.51 UAH.
The TORBA Footwear project became a great example of how an effective strategy and the right approach to optimization can significantly impact the results of advertising campaigns.