Commercial advertising
What was
Texas Group is a company that sells undertaken wire chargers and storage equipment.A simple double-wheel loader with a load capacity of up to 2.5 tons will cost from 20,000 euros.Of course, such a purchase requires a long consideration and steps of decision making at different levels of management.What was done:
1 .The site was analyzed and the following faults on the site were eliminated: code optimization and speed increased, the main page reworked, CJM built for the main page.2ndSearch campaigns have been reworked: waste search queries have been removed, low CTR words have been brought to another campaign, minus words have been added, ads and extensions have been rewrite.ThreeFor the first time, I installed a great free plugin for merchant on the WordPress Product Feed Pro.It generated the primary and dop.The Fides.On the site are presented categories:fiber loads, loads for loads and category rental.T K .rental is a service, then this category we will not add to Merchant, it is contrary to the rules of the platform.4 .We generate basic and additional feeds for the simplicity of management.If necessary, we carry the necessary goods into a separate group.and 5.I generated 4 feeds: chargers, pneumatic tyres, whole-lift tyres and bandage tyres.For the beginning, the trading outcasted statistics for about 2-3 weeks, after which it was possible to form audiences and signals for cheaper and quality leaders.Results
Result: after more than 2 months of trading campaign
CPC = 3.43
CPL = 875.8 UAH (loaders), 87.6 UAH (chines)
Texas Group is a company that sells undertaken wire chargers and storage equipment.A simple double-wheel loader with a load capacity of up to 2.5 tons will cost from 20,000 euros.Of course, such a purchase requires a long consideration and steps of decision making at different levels of management.What was done:
1 .The site was analyzed and the following faults on the site were eliminated: code optimization and speed increased, the main page reworked, CJM built for the main page.2ndSearch campaigns have been reworked: waste search queries have been removed, low CTR words have been brought to another campaign, minus words have been added, ads and extensions have been rewrite.ThreeFor the first time, I installed a great free plugin for merchant on the WordPress Product Feed Pro.It generated the primary and dop.The Fides.On the site are presented categories:fiber loads, loads for loads and category rental.T K .rental is a service, then this category we will not add to Merchant, it is contrary to the rules of the platform.4 .We generate basic and additional feeds for the simplicity of management.If necessary, we carry the necessary goods into a separate group.and 5.I generated 4 feeds: chargers, pneumatic tyres, whole-lift tyres and bandage tyres.For the beginning, the trading outcasted statistics for about 2-3 weeks, after which it was possible to form audiences and signals for cheaper and quality leaders.Results
Result: after more than 2 months of trading campaign
CPC = 3.43
CPL = 875.8 UAH (loaders), 87.6 UAH (chines)