Tourist direction

Nisa - tourist destinations, tour-club
Budget 2000 – 3500 USD/month

Purpose: conversion with optimization under target views/conversion with optimization under initiation of order/conversion with optimization under purchase/advertising catalog

Creative: most often gallery - dynamic creatives of the catalogue; if I don't use the catalogue can be gallery+video, gallery+picture just gallery

There are 5 teams, united by one brand, but in the same time autonomous each other.
Each team has its own budget.For each team I create groups targeted or advertising in one direction, depending on the tasks and the budget of the team.Since the task was to get more booked, and the budget in each team was limited, I proposed to create a common advertising account with a common budget, where remarketing was implemented.In the advertising account I advertise:
Promotion of Rolex
- publications from page with selection of travel to subscribers page
All directions to the audience of those who interacted with Facebook and Instagram pages
- and most importantly - I’m targeting those who have visited the site but have not booked a trip.I use for this purpose "selling by catalogue"