In Turnet car parts store

To us in the studio addressed the customer with the standard problem of a number of online stores of automotive parts of Ukraine.The problem can be described as follows: it’s easier to get the detail on your own than to find it on the site and order it.The particularity was that the appeal was not to the services in the field of jurisdiction, but to the conduct of advertising campaigns in Google AdWords.Due to the small budget for advertising campaigns, the most priority car brands were selected.The advertising was conducted on the sections of the site, in which the possibility of further selection of details based on a whole range of features is presented.During the first month of advertising campaigns on the site was attracted 2306 visitors, and only 27 of them came to the page with registration that is necessary to make a order, and no one made the purchase on the site until the end.According to the customer, after the launch of the advertising, the number of calls increased significantly, and people made orders via the phone, but in any case, we lost a significant part of possible customers.The solution to this problem was the development on the client’s side of a number of landing pages taking into account our recommendations.Pages were one-type and distinguished only by some elements that were different for certain keywords clusters.Now the person was enough to send a phone number using a special form, and then the manager contacted him.This action we began to track as a target – sending the application.Additionally, the statistics obtained over the previous period on advertising campaigns allowed a number of changes to improve their results.According to the customer, the current campaigns have been changed and new campaigns have been added, as we now had landing pages even under quite common keywords.These activities in the complex enabled significantly to increase the effectiveness of advertising campaigns.