UAPostcards: volunteer postcard company
Contextual Advertising
UAPostcards — a unique service that allows sending real postcards with Ukrainian motifs to any part of the world through a convenient online platform. And from February 2025, the service will allow sending a postcard to the White House!
Tasks
The main goal of the project was to increase sales, expand the customer base, and raise brand awareness both in the Ukrainian and international markets through effective advertising campaigns on Meta Ads. Also, to help support important initiatives for Ukraine through an effective advertising strategy.
Results
The advertising campaign showed steady sales growth and cost efficiency.
Thanks to bid optimization, remarketing, and improved ad creatives, it was possible to:
- Reduce customer acquisition cost (low CPC and optimal CPM).
- Increase ROAS (highest result – 1918.76%).
- Improve website conversion rate (best indicator 7.59%).
Tasks
The main goal of the project was to increase sales, expand the customer base, and raise brand awareness both in the Ukrainian and international markets through effective advertising campaigns on Meta Ads. Also, to help support important initiatives for Ukraine through an effective advertising strategy.
Results
The advertising campaign showed steady sales growth and cost efficiency.
Thanks to bid optimization, remarketing, and improved ad creatives, it was possible to:
- Reduce customer acquisition cost (low CPC and optimal CPM).
- Increase ROAS (highest result – 1918.76%).
- Improve website conversion rate (best indicator 7.59%).