UI/UX Redesign of Landing Page for Car Safety Service
Comprehensive UI/UX redesign of the website for "UTL Performance" — a British car workshop specializing in tuning, electronics repair, and automotive safety.
The main goal of the redesign was to update the outdated interface, create an aggressive and modern visual that corresponds to the car tuning niche, and significantly improve the user experience (UX) to increase the number of inquiries.
What was changed and implemented as part of the redesign:
Styling: A dark theme with contrasting red accents was chosen. This is a classic yet very effective solution for the automotive theme — it conveys premium quality, technology, and speed.
Clear service architecture: A vast array of information (from key programming to GPS tracker installation) was repackaged into convenient blocks with service cards. Visual price markers were added, saving the client's time and increasing trust.
Conversion optimization: Call-to-action (CTA) buttons are executed in bright red, making them highly noticeable against the dark background.
Trust blocks: Logos of car brands that the workshop works with were integrated, and a block with current social media posts was added to demonstrate the live work process.
Convenient navigation: The header and footer were redesigned, and a prominent map for local search was integrated.
What tasks does this design solve:
It forms the image of a reliable and modern company.
It helps the user quickly find the needed service and learn the starting price.
It maximally simplifies the process of booking a service.
#redesign #webdesign #uiux #website redesign #web design #dark theme #auto design #car workshop #tuning #auto service #landing page #website design #figma #user experience
The main goal of the redesign was to update the outdated interface, create an aggressive and modern visual that corresponds to the car tuning niche, and significantly improve the user experience (UX) to increase the number of inquiries.
What was changed and implemented as part of the redesign:
Styling: A dark theme with contrasting red accents was chosen. This is a classic yet very effective solution for the automotive theme — it conveys premium quality, technology, and speed.
Clear service architecture: A vast array of information (from key programming to GPS tracker installation) was repackaged into convenient blocks with service cards. Visual price markers were added, saving the client's time and increasing trust.
Conversion optimization: Call-to-action (CTA) buttons are executed in bright red, making them highly noticeable against the dark background.
Trust blocks: Logos of car brands that the workshop works with were integrated, and a block with current social media posts was added to demonstrate the live work process.
Convenient navigation: The header and footer were redesigned, and a prominent map for local search was integrated.
What tasks does this design solve:
It forms the image of a reliable and modern company.
It helps the user quickly find the needed service and learn the starting price.
It maximally simplifies the process of booking a service.
#redesign #webdesign #uiux #website redesign #web design #dark theme #auto design #car workshop #tuning #auto service #landing page #website design #figma #user experience
Dnepr 
Available for hire