Development of a logo, identity, and brand book for a food delivery service
Comprehensive development of visual identity and brand book for the modern food delivery service "mr. ZIPPLY". The main goal of the project is to create a friendly, recognizable, and dynamic image that inspires trust in customers and distinguishes the company from competitors.
Concept and Logo:
The foundation of visual communication is a brand character - a minimalist and friendly robot courier with a package. It symbolizes speed, technology, and reliability of delivery. The logo has been designed with adaptability in mind.
What is included in the brand book:
Rules for using the logo: defining the protective field, minimum sizes for print and screens, as well as visual examples of unacceptable use.
Color palette: approved brand colors. The main emphasis is on appetizing red, contrasting black, and white. The palette is complemented by warm and fresh shades to create a flexible graphic system.
Typography: font pairs have been selected. The display font Phudu for headings and easily readable Nunito for main text blocks.
Graphic elements and patterns: a set of stickers, badges, and icons featuring the mascot in various thematic images has been developed. Also, branded seamless patterns with typography have been created.
Visualization (Mockups): the design has been adapted to real media to demonstrate the viability of the brand. Branding has been developed for:
Packaging (pizza boxes, paper bags, wrappers).
Transport (courier vans).
Uniforms and equipment (thermal bags, caps, shoppers).
Outdoor advertising (posters) and storefronts.
Corporate printing (business cards, menus).
Result:
The client received a complete, structured document (brand book) that regulates the use of the corporate style. This will ensure the integrity and consistency of the "mr. ZIPPLY" brand across all touchpoints with the audience - from social media to packaging of orders.
#graphicdesign #logo #logodesign #identity #corporatestyle #brandbook #packagingdesign #fooddelivery #brandbook #identity #logodesign #branding #mascot #webdesign
Concept and Logo:
The foundation of visual communication is a brand character - a minimalist and friendly robot courier with a package. It symbolizes speed, technology, and reliability of delivery. The logo has been designed with adaptability in mind.
What is included in the brand book:
Rules for using the logo: defining the protective field, minimum sizes for print and screens, as well as visual examples of unacceptable use.
Color palette: approved brand colors. The main emphasis is on appetizing red, contrasting black, and white. The palette is complemented by warm and fresh shades to create a flexible graphic system.
Typography: font pairs have been selected. The display font Phudu for headings and easily readable Nunito for main text blocks.
Graphic elements and patterns: a set of stickers, badges, and icons featuring the mascot in various thematic images has been developed. Also, branded seamless patterns with typography have been created.
Visualization (Mockups): the design has been adapted to real media to demonstrate the viability of the brand. Branding has been developed for:
Packaging (pizza boxes, paper bags, wrappers).
Transport (courier vans).
Uniforms and equipment (thermal bags, caps, shoppers).
Outdoor advertising (posters) and storefronts.
Corporate printing (business cards, menus).
Result:
The client received a complete, structured document (brand book) that regulates the use of the corporate style. This will ensure the integrity and consistency of the "mr. ZIPPLY" brand across all touchpoints with the audience - from social media to packaging of orders.
#graphicdesign #logo #logodesign #identity #corporatestyle #brandbook #packagingdesign #fooddelivery #brandbook #identity #logodesign #branding #mascot #webdesign
Dnepr 
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