"Urban Beast"

Concept: I developed a mascot and print for a youth streetwear brand.
Style: I chose neo-graffiti with aggressive outlines and high contrast.
Solution: In this work, I created the image of a bulldog against a brick wall background to convey the energy of the city and confidence. I used a bright yellow color that makes the print noticeable and bold.
Result: I received a ready solution for printing on t-shirts, hoodies, and for creating a collection of branded stickers.