Advertising for the stock exchange of mineral fertilizers.
Contextual Advertising
The company specializes in the organization of the stock market in Ukraine.
Lots were mineral fertilizers in wholesale volumes.
Reporting period is 5 months.
Only wholesale campaigns in the search network are taken into account.
The client’s average CTR was less than 6%, after which it grew to 20%.
The average position was 1.8, rising to 1.3.
The average price per click is less than $0.15.
For each category of goods, two wholesale campaigns were created for different types of devices, as well as two campaigns for traffic coverage and branding.
Each campaign has several groups of ads with united keywords on topics. For each group, three to four ads are created with the most unique extension complex.
Each option is tested to determine the most effective one.
Lots were mineral fertilizers in wholesale volumes.
Reporting period is 5 months.
Only wholesale campaigns in the search network are taken into account.
The client’s average CTR was less than 6%, after which it grew to 20%.
The average position was 1.8, rising to 1.3.
The average price per click is less than $0.15.
For each category of goods, two wholesale campaigns were created for different types of devices, as well as two campaigns for traffic coverage and branding.
Each campaign has several groups of ads with united keywords on topics. For each group, three to four ads are created with the most unique extension complex.
Each option is tested to determine the most effective one.