Increased sales 2.5 times and received the Best Seller Beige
Goods: Top 5 in the niche, sports inventory with 40% consumption
Find the best seller
The goods had only one company with grouped words in different types of compliance, which were the main sales.
Actions: It was decided not to introduce core editing to the main company so that we don’t break the results we already had and that’s why I expanded all the other plays.
SP on the Asian competitors (TOP 10)
SP to protect its Assin
Interesting experiment - SP, which covered all the Best Sellera variations, which allowed to get sales at a lower CPC with variations
SD TOP 10, High price and Bed review, Best Sellera
Video campaigns on keys and assins
SB campaigns on the key with costume picture
In total, more than 40 companies were created, which were constantly optimized and disconnected.Also, after a month of work, he passed to the optimization of the main campaign, from which he first brought the keys that didn’t turn off and reboot them.I also turned off a few keys that worked badly.Also, in the process of work gave recommendations to the list, as well as the size of the cup and promotions.Also, on this product it was tested, the price fragmentation in the company on the assin category, which allowed it to be quite convenient to understand in which price segment we are most often selling.They found goods that were a little cheaper and a little more expensive than us.More quickly than all, except the price, we won in these goods by all the parameters.Result: After 3 months of work, increased 2 times sales without losing the body and after losing a pair of variations in the Best Seller, took the beige, also held this position, after the restoration of the former Best Seller.After that, they have been steadily growing and received a phenomenal level of sales in MACoS (TACOS) - 5.22%
Find the best seller
The goods had only one company with grouped words in different types of compliance, which were the main sales.
Actions: It was decided not to introduce core editing to the main company so that we don’t break the results we already had and that’s why I expanded all the other plays.
SP on the Asian competitors (TOP 10)
SP to protect its Assin
Interesting experiment - SP, which covered all the Best Sellera variations, which allowed to get sales at a lower CPC with variations
SD TOP 10, High price and Bed review, Best Sellera
Video campaigns on keys and assins
SB campaigns on the key with costume picture
In total, more than 40 companies were created, which were constantly optimized and disconnected.Also, after a month of work, he passed to the optimization of the main campaign, from which he first brought the keys that didn’t turn off and reboot them.I also turned off a few keys that worked badly.Also, in the process of work gave recommendations to the list, as well as the size of the cup and promotions.Also, on this product it was tested, the price fragmentation in the company on the assin category, which allowed it to be quite convenient to understand in which price segment we are most often selling.They found goods that were a little cheaper and a little more expensive than us.More quickly than all, except the price, we won in these goods by all the parameters.Result: After 3 months of work, increased 2 times sales without losing the body and after losing a pair of variations in the Best Seller, took the beige, also held this position, after the restoration of the former Best Seller.After that, they have been steadily growing and received a phenomenal level of sales in MACoS (TACOS) - 5.22%
Kyiv 
Available for hire