UX/UI Upgrade of the Real Estate Product Website
Business Case: UX/UI Upgrade of a Real Estate Product Website
This case includes a comprehensive redesign of the UI/UX of a residential community website aimed at increasing conversion rates and improving user interaction with the interface. The main focus was on stabilizing content, enhancing structure, navigation, and integrating visual identity.
Tasks and Goals:
- Visual Style Update: Adding accents in the UI and developing brand identity.
- UX Optimization: Improving navigation and content structure to reduce cognitive load.
- Conversion Growth: Redesigning key blocks (lead forms, product cards) to stimulate target actions.
- Mobile-First Adaptation: Enhancing interactivity and display of blocks on mobile devices.
Key Solutions:
1. Main Screen and Navigation
- First Screen: Implemented dynamic changes of concise photos, making the interface more lively and modern.
- "About the Project" Block: Text shortened, highlights emphasized. Added a direct link to the project history page, which was previously accessible only from the burger menu.
- Advantages: The carousel with a single card was replaced with a structured grid (4 cards per row), improving depth of view and SEO metrics.
2. Content Blocks and Special Offers
- "Military" Segment: Structured presentation of conditions based on the principle of "Who, What, How," reducing the time to familiarize with the offer.
- "About Renovation" Block: Instead of an overloaded block spanning 2 screens, created 3 concise cards with a clear focus on cost and characteristics.
- "Neighborhoods" Block: A complex block (previously occupying 3.5 screens) adapted for mobile devices and converted into a 3x2 grid, emphasizing visual differences between various houses.
3. Optimization of Conversion Paths
- Product Cards (apartments): 70% of the card area now features the most conversion-friendly format — a 3D model.
- Lead Forms: Removed unnecessary fields in the blocks to declutter the interface. Added expressive calls to action (CTA) and photos of managers to increase trust.
Performance Indicators (Forecast/Target)
- CTR of interactive elements: 15–25%
- Mobile-First Conversion: 80%
- Average Visit Duration: 6–8 minutes
- Share of Organic Traffic: >40%
- Bounce Rate: up to 45%
#UX/UI #UI/UX-design #prototyping #website #Landing #brand-website #brand #product-website #product #real-estate #development
This case includes a comprehensive redesign of the UI/UX of a residential community website aimed at increasing conversion rates and improving user interaction with the interface. The main focus was on stabilizing content, enhancing structure, navigation, and integrating visual identity.
Tasks and Goals:
- Visual Style Update: Adding accents in the UI and developing brand identity.
- UX Optimization: Improving navigation and content structure to reduce cognitive load.
- Conversion Growth: Redesigning key blocks (lead forms, product cards) to stimulate target actions.
- Mobile-First Adaptation: Enhancing interactivity and display of blocks on mobile devices.
Key Solutions:
1. Main Screen and Navigation
- First Screen: Implemented dynamic changes of concise photos, making the interface more lively and modern.
- "About the Project" Block: Text shortened, highlights emphasized. Added a direct link to the project history page, which was previously accessible only from the burger menu.
- Advantages: The carousel with a single card was replaced with a structured grid (4 cards per row), improving depth of view and SEO metrics.
2. Content Blocks and Special Offers
- "Military" Segment: Structured presentation of conditions based on the principle of "Who, What, How," reducing the time to familiarize with the offer.
- "About Renovation" Block: Instead of an overloaded block spanning 2 screens, created 3 concise cards with a clear focus on cost and characteristics.
- "Neighborhoods" Block: A complex block (previously occupying 3.5 screens) adapted for mobile devices and converted into a 3x2 grid, emphasizing visual differences between various houses.
3. Optimization of Conversion Paths
- Product Cards (apartments): 70% of the card area now features the most conversion-friendly format — a 3D model.
- Lead Forms: Removed unnecessary fields in the blocks to declutter the interface. Added expressive calls to action (CTA) and photos of managers to increase trust.
Performance Indicators (Forecast/Target)
- CTR of interactive elements: 15–25%
- Mobile-First Conversion: 80%
- Average Visit Duration: 6–8 minutes
- Share of Organic Traffic: >40%
- Bounce Rate: up to 45%
#UX/UI #UI/UX-design #prototyping #website #Landing #brand-website #brand #product-website #product #real-estate #development
Odessa 
Available for hire