Furniture goods store (E-commerce)
About the Project
Development of a large-scale E-commerce platform for a furniture and accessories manufacturer, aimed at entering the retail segment of several countries. The main task was to create a convenient tool for online orders with deep integration of content marketing: interior collections, design tips, and a partnership system.
Target Audience and Pain Points Analysis
During the research, key segments and their main problems were identified:
- B2C segment: Families with children (safety and eco-friendliness are important), renters (mobile and affordable furniture), as well as owners of new properties (looking for comprehensive solutions for the home).
- B2B segment: HoReCa, offices, coworking spaces, developers, and design studios.
Key Pain Points: Long and expensive delivery, overpayments to intermediaries, low service quality, and difficulty in selecting interior elements for specific design projects.
UX/UI Solutions
An adaptive design was developed for the project, focusing on interface cleanliness and reducing cognitive load.
- Smart Search: Integrated on the first screen with "quick tabs" functionality based on popular queries, simplifying input and increasing conversion.
- Category Catalog: Implemented two-level separation (selecting a zone — for example, living room or office; then selecting a type of product — chair, table).
- Product Card: Emphasis on visuals (gallery of live photos, 3D models), which increases conversion by 15-20%. All information about delivery, price, and availability is structured and accessible without unnecessary clicks.
- Profile and Loyalty: A personal account system for data collection, participation in bonus programs, and quick order repetition.
- Navigation: Use of breadcrumbs and thoughtful pagination (18-26 products) to improve SEO and user convenience.
Key Results (KPI)
The implemented solutions allowed achieving the following performance indicators:
- Purchase conversion: 1.0 – 1.2%
- Page depth: 10–15 pages
- Filter usage: from 40% of users
- Organic traffic (SEO): up to 40%
- Return rate: less than 3%
- Repeat Purchase Rate: 10%+
Tools and Technologies
- UX/UI Design
- Research & Analytics: Target group analysis, competitive analysis, Google Analytics
Link to the prototype and details:
https://www.figma.com/design/0A0pjSKvhXY9o731yIH2wQ/%E2%84%961-%E2%80%94-E-commerce_Furniture_R-Srore?node-id=76-11919&t=CSLe7UbaTY9DnxNM-0
* This case is an adaptation of a real project while maintaining brand confidentiality.
Development of a large-scale E-commerce platform for a furniture and accessories manufacturer, aimed at entering the retail segment of several countries. The main task was to create a convenient tool for online orders with deep integration of content marketing: interior collections, design tips, and a partnership system.
Target Audience and Pain Points Analysis
During the research, key segments and their main problems were identified:
- B2C segment: Families with children (safety and eco-friendliness are important), renters (mobile and affordable furniture), as well as owners of new properties (looking for comprehensive solutions for the home).
- B2B segment: HoReCa, offices, coworking spaces, developers, and design studios.
Key Pain Points: Long and expensive delivery, overpayments to intermediaries, low service quality, and difficulty in selecting interior elements for specific design projects.
UX/UI Solutions
An adaptive design was developed for the project, focusing on interface cleanliness and reducing cognitive load.
- Smart Search: Integrated on the first screen with "quick tabs" functionality based on popular queries, simplifying input and increasing conversion.
- Category Catalog: Implemented two-level separation (selecting a zone — for example, living room or office; then selecting a type of product — chair, table).
- Product Card: Emphasis on visuals (gallery of live photos, 3D models), which increases conversion by 15-20%. All information about delivery, price, and availability is structured and accessible without unnecessary clicks.
- Profile and Loyalty: A personal account system for data collection, participation in bonus programs, and quick order repetition.
- Navigation: Use of breadcrumbs and thoughtful pagination (18-26 products) to improve SEO and user convenience.
Key Results (KPI)
The implemented solutions allowed achieving the following performance indicators:
- Purchase conversion: 1.0 – 1.2%
- Page depth: 10–15 pages
- Filter usage: from 40% of users
- Organic traffic (SEO): up to 40%
- Return rate: less than 3%
- Repeat Purchase Rate: 10%+
Tools and Technologies
- UX/UI Design
- Research & Analytics: Target group analysis, competitive analysis, Google Analytics
Link to the prototype and details:
https://www.figma.com/design/0A0pjSKvhXY9o731yIH2wQ/%E2%84%961-%E2%80%94-E-commerce_Furniture_R-Srore?node-id=76-11919&t=CSLe7UbaTY9DnxNM-0
* This case is an adaptation of a real project while maintaining brand confidentiality.
Odessa 
Available for hire
Offer work