Video production | SEO Audit & Promotion Strategy / US

This case study outlines the search engine optimization strategy and results for Olena Z Films, a specialized video production company. The primary objective was to increase online visibility and generate leads in a competitive niche market.
About the Client and Goals

Niche: Video production services, specializing in trade shows, conventions, and corporate events. Additional services include photography. The company's slogan is "Bring your event outside the room".
Region: Las Vegas, Nevada, USA.
Target Audience: Marketing directors, event organizers, sales directors, and other key decision-makers in companies attending events in Las Vegas.
Project Goals: The client's main goal was to generate leads. Previous attempts with Google ads were deemed too expensive and yielded no leads.


Stages of Work

1. Comprehensive Site Audit
A detailed technical, commercial, and content audit was conducted on August 9, 2022, to identify foundational issues hindering performance.

Key Problems Identified:

Technical SEO:

The robots.txt file needed updates.
Multiple pages required rel="canonical" tags to avoid duplicate content issues.
URLs were not user-friendly (non-SEO-friendly) and didn't match the new site structure. For example, the page .../video-production-for-exhibitors-at-las-vegas-conventions-and-trade-shows/ was recommended to be changed to .../corporate-video-production-studio/.
Alt and Title tags were missing for images.
The use of H1-H6 tags was excessive on some pages.